West Coast Canine Life
IN THE NEWS - EVENTS
Here is where we share with you information on
events, articles and news coverage - past and upcoming -
relating to West Coast Canine Life.
Canine Life on Spectrum Labs'
Recommended Dog Food List - Oct 2008
Canine Life ® is proud to be joining Spectrum
Labs, supporting the special needs of dogs with
Group, developer of the "SPOT
allergy test", is going forward with its intent to list
Canine Life/West Coast Canine Life on its list
of recommended foods, for dogs with allergies,
across North America. Each
time a "SPOT allergy test"
is done, the veterinarian will be provided with a
document, that includes the results and the
recommendations. This list
will now include Canine Life food..
Since its inception in 1989, Spectrum
Labs has been committed to providing the very best
in veterinary allergy testing. Having performed
hundreds of thousands of tests, Spectrum Labs is
dedicated to utilizing and improving current testing
methods, and it is with this in mind, that they
developed their unique patented SPOT testing
technology. This technology provides the highest
specificity and sensitivity, placing Spectrum at the
forefront of their industry. Veterinarians
throughout North America, as well as more than 30
countries around the world, depend on Spectrum Labs.
For more information, please
visit the Spectum Labs website:
Luke's Legacy Canine
Cancer Walk - Oct 4, 2008
Joanne Fraser of West Coast
Canine Life and Suzi
Beber of Smiling Blue Skies participated in a
Canine Cancer Walk in Nanaimo, BC. It was called Luke’s Legacy.
Smiling Blue Skies and West Coast Canine Life were
Suzi and I were both interviewed
by Shaw.ca. She had her boy
Riley with her and I had my old girl Abbey.
For photos and links, visit
the Smiling Blue Skies site, or the
Joanne Wins "Eco Entrepreneur of the Year Award"
- Sept 25, 2008
Local Women Making a Difference
Eco-Entrepreneur: Joanne Fraser
(Taken in part from the article published on Sep 24,
2008 in the special edition of Saanich News by Black
Press, Victoria, BC )
Photo of Joanne and her two Golden Retriever
girls Maya and Abbey, courtesy of Don Denton, Vic News.
Congratulations to Joanne Fraser, owner and
president of West Coast Canine Life, and winner of
the first women's
"Eco Entrepreneur of the Year" award in Victoria,
Boasting a strong entrepreneurial spirit, Joanne
Fraser has turned a love of animals and an interest
in a holistic
approach to their well-being into a thriving
"One out of every three dogs, whether pure breed or
mixed breed, will be diagnosed with cancer at some
their lives," says Joanne's mentor, who
recommended her for the first Eco Entrepreneur of the Year
award. With this in mind, Fraser, who had long fed her own dogs a
fresh, non-processed diet, committed "to reach out
to pet owners
and provide them with a whole foods organic diet
that helps support dog's health and longevity".
Fraser explains how the Canine Life recipe
was developed over a decade ago, using the
Research Council's daily nutritional requirements
for dogs as a base, and combining principles of
Chinese Medicine, herbs and homeopathy, to create a
unique whole foods diet for dogs. "The recipe was
gifted to me,
and in exchange a percentage of the proceeds of all
West Coast Canine life products is donated to the
Guelph's Smiling Blue Skies
® Cancer Fund" Fraser
says, noting that "diet plays a significant role in
our pets' health, and feeding a whole foods, fresh-cooked diet
is one positive step we can take towards good health
and longevity for our animal companions."
In turn, Fraser is also supporting other local
farmers, an Island butcher, and a certified organic
and Kosher granary.
During her 20 years experience in the human services
field, Fraser founded a support group for
parents of children
with congenital heart disease, co-founded the
Pacific Children's Heart Network through BC
Children's Hospital, as well as a support group for parents adopting children from
outside North America. These types of experiences have
invaluable in her current work, as is the support of
her husband, Bill, she says.
When Joanne sells a West Coast Canine Life Support
product to a client, a special journey begins,
daily support is provided to every person purchasing
products from her company. Joanne works
closely with clients whose dogs have been diagnosed with chronic
and acute illnesses, including allergies,
problems, liver and kidney disease, heart disease
and, sadly, but most of all, cancer. Joanne consults
experts in a
variety of complementary health fields in order to
provide the most comprehensive diet plan possible
for her special
needs clients, and it is interesting to note that
most of Joanne's holistic healing practitioners
include West Coast
Canine Life in their own personal feeding programmes.
Organic Islands Festival &
Sustainability Expo -
- July 5-6, 2008 - Victoria, BC
What is your dog’s
Joanne Fraser and her
10-year-old Golden Retriever Abbey of West Coast Canine Life demonstrated just how easy it is
to feed your dog
an organic complete diet using local producers.
This popular event was held on July 5 & 6, 2008, 10 am to 5
Glendale Gardens and Woodland,
505 Quayle Road,
Live Green. Do Good.
We can show you how!
For info on the festival:
Abbey & Maya Stop for Coffee - May 6, 2008
After a brisk morning walk with her two Golden Retrievers, Joanne stepped into a cafe in her neighbourhood for a TAKEOUT coffee before heading home. Abbey and Maya hadn't been waiting long when a roving photographer for the Oak Bay News snapped their photo for a special community edition.
Pets Eat Too Exhibition - May, 2007
Dina Correale and Joanne Fraser
nutritious pet food products at Pets Eat Too food fair.
The fifth annual EAT! Vancouver, The Everything Food + Cooking Festival™, Canada’s largest consumer food + cooking event, took place on May 25, 26 & 27, 2007 at BC Place Stadium in Vancouver, BC.
Joanne Fraser, President of West Coast Canine Life, and Dina Correale, founder of Endless Pawsibilities in Victoria BC, traveled to Vancouver to participate in the Pets Eat Too section of this popular trade show. Together they answered questions, demonstrated how to make their nutritious whole food cooked diet for dogs, and passed out samples to pet owners.
Pet Food Panic - April 13, 2007
Joanne Fraser, president of West Coast Canine Life Ltd., was interviewed by Tara Carman, news staff for The News Group in Victoria. The following article titled "Pet food panic" appeared in both the Oak Bay News and the Saanich News on April 13, 2007.
Click on the picture below to read from a larger image.
Credits: Saanich News, Apr 13, 2007