West Coast Canine Life
IN THE NEWS - EVENTS

Here is where we share with you information on
events, articles and news coverage - past and upcoming -
relating to West Coast Canine Life.

Canine Life on Spectrum Labs' Recommended Dog Food List - Oct 2008

Canine Life ® is proud to be joining Spectrum Labs, supporting the special needs of dogs with allergies.

The Spectrum Group, developer of the "SPOT allergy test", is going forward with its intent to list Canine Life/West Coast Canine Life on its list of recommended foods, for dogs with allergies, across North America.  Each time a "SPOT allergy test" is done, the veterinarian will be provided with a document, that includes the results and the recommendations.  This list will now include Canine Life food..

Since its inception in 1989, Spectrum Labs has been committed to providing the very best in veterinary allergy testing. Having performed hundreds of thousands of tests, Spectrum Labs is dedicated to utilizing and improving current testing methods, and it is with this in mind, that they developed their unique patented SPOT testing technology. This technology provides the highest specificity and sensitivity, placing Spectrum at the forefront of their industry. Veterinarians throughout North America, as well as more than 30 countries around the world, depend on Spectrum Labs.

For more information, please visit the Spectum Labs website: http://www.vetallergy.com/pages/petowners.html

Luke's Legacy Canine Cancer Walk - Oct 4, 2008

Joanne Fraser of West Coast Canine Life and  Suzi Beber of Smiling Blue Skies participated in a Canine Cancer Walk in Nanaimo, BC. It was called Luke’s Legacy. Smiling Blue Skies and West Coast Canine Life were the sponsors.

Suzi and I were both interviewed by Shaw.ca. She had her boy Riley with her and I had my old girl Abbey.

For photos and links, visit the Smiling Blue Skies site, or the Luke's Legacy site.

Joanne Wins "Eco Entrepreneur of the Year Award"
 - Sept 25, 2008

Local Women Making a Difference
Eco-Entrepreneur: Joanne Fraser

(Taken in part from the article published on Sep 24, 2008 in the special edition of Saanich News by Black Press, Victoria, BC )

Photo of Joanne and her two Golden Retriever girls Maya and Abbey, courtesy of Don Denton, Vic News.

Congratulations to Joanne Fraser, owner and president of West Coast Canine Life, and winner of the first women's "Eco Entrepreneur of the Year" award in Victoria, BC, Canada.

Boasting a strong entrepreneurial spirit, Joanne Fraser has turned a love of animals and an interest in a holistic approach to their well-being into a thriving business.

"One out of every three dogs, whether pure breed or mixed breed, will be diagnosed with cancer at some point in their lives," says Joanne's mentor, who recommended her for the first Eco Entrepreneur of the Year award. With this in mind, Fraser, who had long fed her own dogs a fresh, non-processed diet, committed "to reach out to pet owners and provide them with a whole foods organic diet that helps support dog's health and longevity".

Fraser explains how the Canine Life recipe was developed over a decade ago, using the National Research Council's daily nutritional requirements for dogs as a base, and combining principles of Traditional Chinese Medicine, herbs and homeopathy, to create a unique whole foods diet for dogs. "The recipe was gifted to me, and in exchange a percentage of the proceeds of all West Coast Canine life products is donated to the University of Guelph's Smiling Blue Skies ® Cancer Fund" Fraser says, noting that "diet plays a significant role in our pets' health, and feeding a whole foods, fresh-cooked diet is one positive step we can take towards good health and longevity for our animal companions."

In turn, Fraser is also supporting other local farmers, an Island butcher, and a certified organic and Kosher granary.

During her 20 years experience in the human services field, Fraser founded a support group for parents of children with congenital heart disease, co-founded the Pacific Children's Heart Network through BC Children's Hospital, as well as a support group for parents adopting children from outside North America. These types of experiences have been invaluable in her current work, as is the support of her husband, Bill, she says.

When Joanne sells a West Coast Canine Life Support product to a client, a special journey begins, because lifetime daily support is provided to every person purchasing products from her company. Joanne works closely with clients whose dogs have been diagnosed with chronic and acute illnesses, including allergies, gastrointestinal problems, liver and kidney disease, heart disease and, sadly, but most of all, cancer. Joanne consults experts in a variety of complementary health fields in order to provide the most comprehensive diet plan possible for her special needs clients, and it is interesting to note that most of Joanne's holistic healing practitioners include West Coast Canine Life in their own personal feeding programmes.

Organic Islands Festival & Sustainability Expo -
- July 5-6, 2008 - Victoria, BC

What is your dog’s
"carbon pawprint"?

Joanne Fraser and her 10-year-old Golden Retriever Abbey of West Coast Canine Life demonstrated just how easy it is 
to feed your dog an organic complete diet using local producers.

This popular event was held on July 5 & 6, 2008, 10 am to 5 pm at
Glendale Gardens and Woodland,
505 Quayle Road, Victoria, BC

Live Green. Do Good.
We can show you how!

For info on the festival: http://www.organicislands.ca

Abbey & Maya Stop for Coffee - May 6, 2008

After a brisk morning walk with her two Golden Retrievers, Joanne stepped into a cafe in her neighbourhood for a TAKEOUT coffee before heading home. Abbey and Maya hadn't been waiting long when a roving photographer for the Oak Bay News snapped their photo for a special community edition.

Pets Eat Too Exhibition - May, 2007

Dina Correale and Joanne Fraser showcase their
nutritious pet food products at Pets Eat Too food fair.

The fifth annual EAT! Vancouver, The Everything Food + Cooking Festival™, Canada’s largest consumer food + cooking event, took place on May 25, 26 & 27, 2007 at BC Place Stadium in Vancouver, BC.

Joanne Fraser, President of West Coast Canine Life, and Dina Correale, founder of Endless Pawsibilities in Victoria BC, traveled to Vancouver to participate in the Pets Eat Too section of this popular trade show. Together they answered questions, demonstrated how to make their nutritious whole food cooked diet for dogs, and passed out samples to pet owners.

Pet Food Panic - April 13, 2007

Joanne Fraser, president of West Coast Canine Life Ltd., was interviewed by Tara Carman, news staff for The News Group in Victoria. The following article titled "Pet food panic" appeared in both the Oak Bay News and the Saanich News on April 13, 2007.

Click on the picture below to read from a larger image.

Credits: Saanich News, Apr 13, 2007